Having many competitors is not a bad thing, but it may mean that there is a market. We have summarized the structures, screens, and priorities that often get blocked when first applying it for non-majors. We have organized key standards, common mistakes, inspection points, and next actions in one place so that you can directly attach them to the actual planning and execution flow, so apply them right away.
Quick answer
Having many competitors may not be a bad thing; it may just mean that there is a market. Instead of avoiding competition entirely, look for a more specific user and problem inside a demand that already exists.
What this guide answers right away
- Why many competitors are not always a bad signal.
- How to judge a market with competition differently from a market with no competition.
- How to avoid direct competition by narrowing toward a more specific user.
Key takeaways
- Competition can be a barrier, but it can also prove that demand exists.
- A market with no visible competitors may mean the problem is unproven or the audience is too small.
- The real question is not whether you can copy the feature, but who you can explain it to differently.
Practical criteria
- Check whether competitors are all speaking to the same user in the same language.
- Look for a specific job, situation, emotion, or repeated task that large services ignore.
- Do not run from competition first; test a smaller entry point where your message is clearer.
Having many competitors may not be a bad thing; it may just mean that there is a market. is the main topic of this guide. If you are applying Having many competitors may not be a bad thing; it may just mean that there is a market. in a real project, start with the structure and checks below.
This article is organized based on points that often get stuck when applying the idea that having many competitors is not a bad thing, but may just mean that there is a market.
It is safer to check the current environment and official documents before actual application.
Having many competitors is not a bad thing, but it may mean that there is a market. In promotional planning, success or failure is determined by how and to whom it is explained rather than the function itself. Even a well-made service will not spread if the positioning and expression are blurred, and it will be difficult to gain momentum in searches and conversions. Competition may mean there is demand
Why this topic is important
The reason this topic is important is not simply knowing the theory. Many people expect that if the service is good, it will naturally spread. However, in reality, if the target is vague or the explanation is abstract, even good features will not receive attention, and promotional messages will likely continue to go astray. In particular, if you look at this topic late, it may seem good at first, but the further you go, the more difficult it becomes to judge, and the cost of revision also increases.
Points often missed by beginners
The points that beginners often miss are quite similar. Items such as the risk of a market without competition / how to find a narrower niche in a competitive market / how to target ‘more specific users’ instead of competing head-on – usually pop up late in the middle of the work unless written down separately. Then, the standards initially set are shaken, and the same explanation is often repeated or the structure is reversed.
It becomes much easier if you organize it like this
When dealing with this topic, just writing down ‘things that need to be decided right away’ and ‘things that can be added later’ will make the overall flow much more stable.
In fact, it will be much easier to organize if you check it like below. This list is not intended to be a professional document, but should be thought of as a minimum standard to avoid missing during an actual project.
- Risks of a market without competition
- How to find a narrower niche in a competitive market
- How to target ‘more specific users’ instead of competing head on
- Strategy for explaining large services in different languages
Ultimately, the important criteria
Ultimately, the important thing is not to relegate this topic to a separate issue. Whether it’s planning, promotion, operations, or maintenance, if you set a standard early on, you’ll be much less likely to repeat the same problems later. If you have a service you’re working on today, just writing this topic down as a checklist can make the next decision much easier.
In the next article, it would be natural to summarize Niche can start from a search term.
Practice check questions
The following questions are sufficient to check immediately after reading this article.
- In my current project, what items have already been set for this topic and what items are still empty?
- In this version, did you distinguish between what needs to be decided now and what can be postponed until later?
- Have you left this standard in a document or checklist so that it can be viewed repeatedly in the next task?
One more thing to check
Understanding this topic goes a long way when connecting it to actual workflows rather than just memorizing definitions. If you write down in one line when this concept appears in a service you are currently creating or already operating, and who should make what judgment when a problem arises, it will become a much more practical standard. If you accumulate these notes, you can respond much faster when you encounter a similar situation again.
As an easy example,
For example, if there are already many study recording apps, it may mean that competition is fierce, but it could also mean that the market has proven demand. The important thing at this time is to find out “to what kind of person should I explain differently” rather than “should I not go in?”
Quick checklist for Having many competitors may not be a bad thing; it may just mean that there is a market.
Use this checklist before you apply Having many competitors may not be a bad thing; it may just mean that there is a market. in an actual post or product flow.
- Is the first action obvious as soon as the user lands on the page?
- Are intermediate steps simple enough that buttons and explanations do not overlap?
- Does the result naturally lead to a next action instead of a dead end?
- Could you explain the structure again later without adding unnecessary screens?
Related posts
Things to verify before you apply it
- Tool UI and function configuration may vary depending on the time, so it is safer to check again based on the current version.
- Although this may work well for small examples, in projects with large existing code bases, the scope of modifications can quickly become large if the structure is not broken down first.
